The global Organic Pasta Market is estimated to reach an annual growth rate of 10.7% between 2020 and 2025. The ingredients used in pasta production have become an essential factor in consumer choice.
Organic pasta is produced from organically grown wheat, and grains and chemical pesticides and fertilizers are not used for planting. Health-sensitive parents control their children’s eating habits. Parents are optimistic about raising children to eat foods rich in nutrients and vitamins for better physiological and cognitive development.
- In 2019, a group of designers developed high-end organic pasta and took photos for the Milano Design Week. It was a joint effort of these two large pasta producers, Trafile Turconi and Baradello.
- In August 2019, Sanrio Co., Ltd. launched organic pasta in the Hello Kitty range for children. The launch began in the United States and is available for purchase through online retail channels and Hello Kitty Cafe.
Concerns about health and well-being have led to a change in consumption habits. These also changed their nutritional disposition. These changes have significantly increased the demand for organic products and ingredients in recent decades. As consumers switch to clean label products, the need for organic pasta is rising. The disposition of the consumer continues to change over time and requirements change with these changing preferences. Because they cannot obtain a product that meets these needs, consumers will move to other brands. The manufacture of organic pasta with ingredients such as quinoa, beans, oats, etc., it is gaining popularity. This sauce is used to make organic pasta to increase its nutritional content. Consumers are ready to pay a higher price for organic pasta produced with these sauces.
However, prices remain an essential impediment to the growth of the organic pasta market in emerging countries
Market Segmentation Analysis:
By source: the global organic pasta market is divided into wheat, rice, legumes, buckwheat, oats and others (beans, quinoa, etc.).
By product: the market is classified in Penne, Spaghetti, Elbow, Fettuccine and Linguine, Filled pasta and others (Angel Hair, Farfalle, etc.).
By packaging, the global organic pasta market is separated as boxes, trays, packets and pouches.
By category, the global business is bifurcated as fresh and dried.
By distribution channel: the market is segmented as direct (B2B) and indirect.
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By regions, pasta production was higher in Europe, followed by North America. Even so, in terms of consumption, the United States has the highest use of organic pasta. As consumers are aware of organic products, there is an increasing demand for organic pasta in this region. Also, in South and East Asia, the need for organic pasta remains low for several reasons, but the main reason is the high price and ignorance of organic pasta.
Barilla Group, George DeLallo Company, Ebro Foods, TreeHouse Foods, Windmill Organics and Dakota Growers Pasta are important players in the market.
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Sales Manager at Market Data Forecast